Markets
The fact that anyone who is confident enough to drive a powerful car can fly it, and also learn to fly it in less or equal time it takes to fly a fixed-wing, opens up the market enormously, easily by an order of magnitude.
The Autocopter is therefore looked upon by Horizon as a multi-role aircraft with possibly the majority of them being flown by non-professional pilots. Indeed, when the Autocopter was first being conceived, the primary market was considered to be Personal Transportation for high-net-worth individuals and Families. That, however, has now been joined in equal or greater measure by the Urban Air Taxi.
The total Market for the Autocopter (with 2-7 seats) is therefore now seen as covering:
- Personal Transport
- Air Taxis
- Corporate
- Public Services, News Gathering etc.
- Logistics
- Military (manned/unmanned, armed/unarmed)